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| Marketing |
| Ideally, the marketing strategy for your site will contain all or some of the following: - |
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| Pay Per Click |
| Under a Pay-Per-Click scheme, your site details are shown in search engine results, usually in a prominent position on the first page. Whenever a user clicks on your details you're charged - hence Pay-Per-Click. We have experience with Google, Overture. |
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| Printed Media |
| Your web address should be displayed in all your stationary (seems obvious but some don't do it). |
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| Affiliate Networks |
| Under an Affiliate network scheme, other sites promote your goods/services. As a merchant, you offer the other sites (the affiliates) a commission payment for each click-through, or sale or lead resulting from the click-through. You could consider joining a network as both a merchant and affiliate, creating an opportunity to make money from your web site. |
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We recommend TradeDoubler, which has over 300,000 affiliates. Please click on the banner below to join the 'Trade Doubler' affiliate network.
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| Banner Exchanges |
| Under a Banner Exchange scheme, your banner is displayed on someone else's site every time you display their banner. This can have the effect of doubling your traffic. For instance, if you get a hit from a search-engine and display the banner, your may also receive a hit from someone clicking through your banner (displayed on another member's site). |
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| Opt-In Lists |
| Under an Opt-in list, a user gives you their name and email address, and in return you send them product updates, newsletters, etc. Once you've built your Opt-in list, you can use it to publicise your latest products. This is not spam, since the members requested information. |
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